The Sauce Lab Marketing

Helping Beauty & Wellness Businesses Grow.

What we believe in
At The Sauce Lab, we believe great marketing starts with understanding people—not just algorithms. Every beauty and wellness business has its own story, personality, and vision, and your marketing should reflect that. That's why we take a collaborative, client-first approach. We get to know your business, your goals, and the clients you want to attract, then build a strategy that's tailored to your unique brand—no one-size-fits-all solutions. We believe the best marketing doesn't just generate likes; it builds trust, fills appointment books, and creates lasting relationships with your clients. By combining creativity with data-driven strategy, we help businesses grow in ways that are authentic, sustainable, and measurable. Because real growth doesn't come from guesswork—it comes from partnership.

Services

SOCIAL MEDIA MANAGEMENT (TikTok, Instagram and Facebook)

From content strategy and creative production to scheduling, community management, and audience growth, we manage every aspect of your social media presence so you can focus on your clients. We create content that showcases your expertise, builds trust, and inspires bookings—helping beauty and wellness businesses stand out, attract new clients, and keep their appointment books full.

30-Day Content Strategy Plan

One-Time Investment Take the guesswork out of your content with a customised 30-day strategy designed specifically for your beauty or wellness business. Your personalised plan includes: A 30-day content calendar Strategic content pillars tailored to your brand Engaging post ideas and scroll-stopping hooks A recommended posting schedule Platform-specific recommendations A growth-focused content strategy designed to increase visibility, build trust, and encourage more bookings Your strategy is completely tailored to your business and can be implemented whenever you're ready, giving you a clear roadmap for consistent, purposeful content.

META ADS MANAGEMENT (Facebook & Instagram Ads)

We create and manage high-performing Meta advertising campaigns that help beauty and wellness businesses attract more enquiries, increase bookings, and grow their client base. From audience targeting and compelling ad creatives to continuous optimisation, every campaign is designed to deliver measurable results and maximise your return on investment.

TIKTOK ADS MANAGEMENT

We create engaging TikTok advertising campaigns that help beauty and wellness businesses connect with new audiences, build brand awareness, and drive more enquiries and bookings. From creative strategy and audience targeting to ad testing and ongoing optimisation, every campaign is designed to showcase your services, capture attention, and deliver measurable business growth.

GOOGLE ADS MANAGEMENT

We run intent-driven advertising campaigns that place your business in front of people actively searching for your products or services on Google. This includes keyword research, search campaigns, display ads, retargeting, and optimisation. The goal is to capture high-intent customers at the exact moment they are ready to buy.

YOUTUBE ADS MANAGEMENT

Build trust before your clients even walk through the door. We create and manage strategic YouTube advertising campaigns that help beauty and wellness businesses showcase their expertise, educate potential clients, and increase enquiries and bookings. From audience targeting and video strategy to campaign optimisation and performance tracking, every campaign is designed to reach the right audience and turn viewers into loyal clients.

YOUTUBE CHANNEL MANAGEMENT

Turn your expertise into content that attracts and educates your ideal clients. We manage your YouTube channel with a long-term strategy designed to help beauty and wellness businesses grow their online presence, build credibility, and attract more enquiries. Our service includes content planning, upload strategy, SEO optimisation, thumbnail design, and audience growth, creating a channel that becomes a valuable source of visibility, trust, and new client bookings.

LOGO DESIGN

Your logo is often the first impression your business makes. We design professional, memorable logos that capture the personality of your beauty or wellness brand while building trust and recognition with your ideal clients. Our process includes concept development, creative exploration, revisions, and final files in multiple formats, giving you a versatile logo that's ready for everything from social media to signage and packaging.

CORPORATE IDENTITY (CI DESIGN)

A strong brand is more than just a logo—it's the complete visual experience your clients remember. We create cohesive brand identity systems for beauty and wellness businesses, including your colour palette, typography, logo usage, brand elements, and comprehensive brand guidelines. The result is a polished, professional identity that builds trust, strengthens brand recognition, and creates a consistent experience across your website, social media, signage, packaging, and marketing materials.

WEB DESIGN + HOSTING

Your website should be your hardest-working team member. We design and build modern, high-converting websites for beauty and wellness businesses that showcase your services, build trust, and turn visitors into enquiries and bookings. Every website is fully responsive, strategically structured, and optimised for user experience, with clear calls to action, SEO foundations, and conversion-focused copy. We also provide reliable hosting, ongoing maintenance, and support to keep your website secure, up to date, and performing at its best.

Social media
Social Media Management Pricing
Starter - $499/month

Perfect for beauty and wellness businesses looking to establish a professional online presence and stay visible to current and potential clients.

Includes:
  • 1 social media platform
  • 8–10 professionally designed posts per month
  • Custom captions with clear calls to action
  • Strategic hashtag and keyword research
  • Content scheduling and publishing
  • Light community management (comments)
  • Monthly content calendar
  • Content tailored to your services and ideal clients

Best for:
New or established businesses that want to build trust, stay consistent, and attract more local enquiries.

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Growth — $799/month

Designed for businesses ready to increase their visibility, strengthen their brand, and generate more bookings.

Includes:
  • 1–2 social media platforms
  • 10–14 professionally designed posts per month
  • Strategic content planning
  • Educational, promotional, and trust-building content
  • Trend-aware content ideas
  • Monthly performance report
  • Comment management and light DM support
  • Ongoing content optimisation

Best for:
Growing your audience, increasing enquiries, and keeping your appointment book full.

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Scale — $1,199/month

Our most comprehensive package for beauty and wellness businesses focused on sustainable growth and becoming the go-to brand in their area.

Includes:
  • 3 social media platforms
  • 16–20+ professionally designed posts per month
  • Full monthly content strategy
  • Campaign planning and promotional content
  • Hook and short-form content development
  • Performance tracking and analytics
  • Community management (comments and DMs)
  • Monthly strategy consultation
  • Continuous optimisation based on results

Best for:
Businesses ready to increase bookings, strengthen client loyalty, and build a recognisable brand.
Meta ads
META ADS MANAGEMENT Pricing
(Facebook & Instagram Ads)
Ad spend is not included and is billed directly through your Meta Ads account.

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Starter - $499/month

Perfect for beauty and wellness businesses ready to start attracting more enquiries and bookings through strategic Meta advertising.

Includes:
  • Advertising on Facebook or Instagram
  • Campaign setup and management
  • Audience research and local targeting
  • Ad copywriting
  • Creative guidance
  • Monthly performance report
  • Ongoing campaign optimisation


Best for:
Building brand awareness, attracting new local clients, and generating your first enquiries.

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Growth - $799/month

Designed for businesses looking to increase bookings, reach more ideal clients, and scale their advertising with data-driven strategies.

Includes:
  • Facebook & Instagram advertising
  • Multiple campaign management
  • Advanced audience targeting
  • A/B testing
  • Retargeting campaigns
  • Monthly performance reporting
  • Continuous campaign optimisation


Best for:
Increasing enquiries, filling appointment books, and achieving consistent business growth.

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Scale - $1,199/month

Our most comprehensive Meta advertising solution for established beauty and wellness businesses ready to maximise their return on investment.

Includes:
  • Complete Meta advertising management
  • Advanced audience segmentation
  • Conversion and booking funnel strategy
  • Retargeting and remarketing campaigns
  • Creative testing and optimisation
  • Performance tracking and analytics
  • Weekly campaign optimisation
  • Monthly strategy consultation


Best for:
Generating predictable bookings, attracting high-value clients, and scaling your business with confidence.
Ad spend is not included and is billed directly through your Meta Ads account.
30-Day Content Strategy Plan
30-Day Content Strategy Plan Pricing
Essential Strategy - $199 (Once-Off)

Perfect for beauty and wellness businesses looking for a clear, actionable content plan they can implement at their own pace.

Includes
  • Customised 30-day content strategy
  • Personalised content calendar
  • Recommended posting schedule
  • Content ideas and scroll-stopping hooks
  • Strategic content pillars
  • Platform recommendations
  • Growth-focused content strategy designed to increase visibility, build trust, and encourage more bookings

    Best for:
    Businesses that want a professional content roadmap without committing to ongoing management.


Strategy Blueprint - $299 (Once-Off)

A comprehensive content strategy designed to help beauty and wellness businesses create purposeful, high-performing content with confidence.

Includes
Everything in the Essential Strategy, plus:
  • Competitor content analysis
  • In-depth content pillar development
  • Growth recommendations
  • Hashtag and keyword strategy
  • Platform-specific content recommendations

Businesses looking for a complete content strategy before investing in monthly social media management.
Google Ads Management Pricing
Google Ads Management Pricing
Ad spend is not included and is billed directly through your Google Ads account.Starter - $499/month

Perfect for beauty and wellness businesses looking to connect with clients actively searching for their services on Google.

Includes:
  • 1 Google Ads campaign
  • Keyword research
  • Search ad creation
  • Campaign setup and management
  • Basic conversion tracking
  • Monthly performance reporting
  • Ongoing campaign optimisation

Best for:
Generating qualified enquiries, increasing bookings, and attracting local clients.

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Growth - $799/month

Designed for businesses ready to increase visibility, attract more qualified clients, and generate consistent enquiries through Google Ads.

Includes:
  • Multiple campaign management
  • Advanced keyword strategy
  • Search & Display campaigns
  • Competitor research
  • A/B testing
  • Conversion tracking optimisation
  • Monthly performance reporting
  • Continuous campaign optimisation

Best for:
Increasing bookings, improving campaign performance, and growing your client base.

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Scale - $1,199/month

Our most comprehensive Google Ads solution for established beauty and wellness businesses ready to maximise visibility, bookings, and return on investment.

Includes:
  • Search, Display & Performance Max campaigns
  • Advanced audience targeting
  • Retargeting campaigns
  • Conversion funnel optimisation
  • Performance tracking and analytics
  • Weekly campaign optimisation
  • Monthly strategy consultation


Best for:
Generating predictable bookings, attracting high-value clients, and scaling your business with confidence.

Ad spend is not included and is billed directly through your Google Ads account.
TikTok Ads Management Pricing
TikTok Ads Management Pricing
Starter - $499/month

Includes:

1 TikTok advertising campaign
Audience research and targeting
Campaign setup
Ad copy guidance
Basic reporting
Ongoing optimisation

Best for:
Testing offers and building brand awareness.

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Growth - $799/month

Includes:
Multiple campaign management
Advanced audience targeting
Creative testing
A/B testing
Conversion tracking
Monthly reporting
Ongoing optimisation

Best for:
Growing reach, engagement, and customer acquisition.

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Scale - $1,199/month

Includes:
Full-funnel campaign strategy
Advanced audience segmentation
Creative strategy and testing
Retargeting campaigns
Conversion optimisation
Weekly optimisation
Performance analytics
Monthly strategy review

Best for:
Scaling revenue and customer acquisition through TikTok.Ad spend not included.

Book a Free Strategy Call

In this virtual meeting, we’ll review your current marketing, identify what’s limiting your growth, and highlight the biggest opportunities for your brand. If it’s a good fit, we’ll walk you through how we can implement and scale these strategies for you, and follow up with a tailored price list along with any current offers.
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Contact

Privacy Policy

Effective Date: 21 April 2026

The Sauce Lab Marketing

1. Introduction

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you interact with us.

2. Information We Collect

We may collect the following information:

Full name

Email address

Phone number

Business information

Marketing preferences

Any other information you provide through forms or communication

3. How We Use Your Information

We use your information to:

Respond to enquiries

Provide consultations and services

Improve our marketing and services

Send relevant updates or offers (you can opt out anytime)

4. How We Store and Protect Your Data

Your information is stored securely and we take reasonable steps to protect it from unauthorised access, misuse, or disclosure.

5. Sharing of Information

We do not sell your personal information.We may share your information with trusted third-party service providers (such as CRM systems, email platforms, or advertising platforms) only where necessary to deliver our services.

6. Your Rights

You have the right to:

Access the personal data we hold about you

Request correction of your data

Request deletion of your data

Withdraw consent at any time

To do so, contact us at: info@thesaucelabmarketing.com

7. Cookies & Tracking

We may use cookies and tracking tools (such as Meta Pixel or Google Analytics) to improve user experience and marketing performance.

8. Third-Party Platforms

If you submit your information through platforms like Facebook, Instagram, or landing pages, your data may also be subject to their privacy policies.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page.

10. Contact Us

If you have any questions about this policy, please contact us: info@thesaucelabmarketing.com

🌍 https://www.thesaucelabmarketing.com/